What should be a footer in the online store: Information, Links, Call to Action
- What is a footer in an online store
- Information for footer
- Links to website pages
- Contact information
- Call to action
- Social networks
- Agreement with company policy and the processing of contact information
- Logos and brands
- Information about the age of the site
- How to properly design a footer for an online store
What is a footer in the online store?
Footer – the lowest part of the site page. You can also come across the term “basement.” It is an integral part of the page not only of an online store but in general of any site. But the value of the footer in an online store is several times higher than for other resources since, in this case, it is a full-fledged sales tool along with the header (header) and the site menu. If the site is judged by the header, the main thing is that they do not see off the footer. A good e-commerce footer should not be a harbinger of goodbye and user exit. Therefore, the task of the resource owner is to turn the footer into a step for moving to another page or performing a targeted action. Let’s find out how to achieve this.
Information for the footer in the online store
To motivate the user to further acquaintance with the site or to perform any action, it is essential to understand that it is necessary to write in the footer of the online store. The behavior of the site visitor largely depends on what information you post. Remember: if the user has reached the very bottom of the page, it means that he is interested in what you offer. That is, unlike the header, the footer works with an already quite “warm” client. Therefore, the “footer” should still be different from the site header. If in the header we limited ourselves only to the essential information for getting to know the company, then in the footer, you can remove these restrictions. It is difficult to scare away the visitor at this stage, but you can lead him to the target action.
Links to site pages
By studying the content posted in the central part of the page, the user may have thoughts about buying, questions about the store’s services, a desire to learn more about something or see what else can be offered here. So that the visitor, forgetting what he wanted to do, does not leave the page, we recommend placing links in the footer to all sections or the main sections of the site.
For the user’s convenience, the list must be structured and, according to the meaning, divided into blocks—for example, Help, Company Information, Categories, etc.
If there are many sections, you can skip some of them, but links to the most critical and exciting pages for the buyer must be present in the footer.
Contact information in the footer in the online store
It is unnecessary to indicate all the company’s contacts, but the primary data for quick communication should be placed. You can duplicate the information provided in the site header. At the same time, the footer allows you to supplement it, for example, with a small map or different phones. In addition, a link to the “Contacts” page must be placed.
Call to Action
Call-to-action forms should be in the footer of an online store. Here is the most correct, logical place for placing a form with a call. This can be a form to sign up for newsletters about sales and new products or a link to receive a discount. Alternatively, you can insert a callback form into the footer. After reading about the products or getting acquainted with the benefits of cooperation on the site page, the user may have questions. The form for ordering a call back at this moment motivates you to leave contacts and receive clarifying information from specialists and not go to another site for clarification or comparison. The store employees have the opportunity to remove all objections and help the visitor to become a customer.
Also, in the footer of the site in text form, you can motivate users to call you or come to an offline store (showroom).
Links to groups on social networks in icons are an excellent tool for increasing user engagement. They work incredibly well for the young and most active part of the Internet audience, turning the site visitor into a subscriber and even a distributor of information.
In addition, the presence of business communities in different social networks increases the loyalty of a potential client. It often serves as a guarantee of the reliability of the store, which seems more solid, keeping in touch with its subscribers not only through the site but also through live communication. When a company actively engages in the all-around promotion, an online store will not look like a fly-by-night site. To convince the visitor of this at the very last moment, removing the remaining doubts and objections, is a very competent decision.
Consent to the company’s policy and the processing of contact information
In addition, links to the primary documents of an online store that regulate its relationship with site users are an additional factor of trust on visitors to the online store.
Logos and brands
An example of the clever use of pictures in the footer of an online store is the placement of the logo of the selling company and the leading brands whose products it sells—an excellent opportunity to show off cooperation with renowned manufacturers.
Information about the age of the site
The age of the site is another indicator of the reliability and stability of an online store. The larger it is, the better it attracts customers. It is specified in the format XXXX – YYYY, where XXXX is the year the site was launched (the online store was opened), and YYYY is the current year.
Be sure to make sure that the second value really corresponds to the current year. If it is not updated, users may feel the site is abandoned.
How to correctly design the footer in the online store
The logical arrangement of footer elements is essential for the convenience of the user. Link lists must use headers and follow the hierarchy to make it easier to find the page you want.
Data must be placed in blocks, which are separated from each other by gaps.
When designing a footer, you must strictly adhere to the basic style and consider the design features of the entire site. In particular, this applies to fonts and colors. But the “footer” should be highlighted in color, and then it will not merge with the central part of the site. But in any case, it should harmoniously complement the page because the footer is a part of it, not a piece from nowhere.
The footer must complete every page of the online store and must be consistent.
Now you know what the footer of an online store should be in the opinion of our experts. A convenient, comfortable, and understandable footer is helpful for users and beneficial for the owner of the site element.
What, in your opinion, should be indicated in the footer of an online store as additional information?
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